Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Themes

Posts with a cluetrain theme

The barbarians at the gates: blogs, social software & PR

Presentation from a talk to the UK Chartered Institute of PR Northern Conference

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There are no shortcuts

Seth Godin bemoans marketing’s obsession with shortcuts and failure to engage people in something meaningful

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Is it really five years since cluetrain?

Is the cluetrain manifesto really five years old? It doesn’t seem so…

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