Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Themes

Posts with a complex theme

The double pyramid of a successful social business

Any good social business is built on two carefully balanced pyramids, which mirror two different approaches that are required to coexist in a business that wants to thrive in a world where its customers are highly connected. The first pyramid is the business as it’s usually intended. It is built top-down, where decisions and strategies… read full post

Categories Best of, Customer Participation, Enterprise Tags , , ,