Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

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A fitter Twitter or is it just a feature?

Twitter and FriendFeed are full of self-referential debates about the future shape of micro-blogging and lifestreaming, but how and when will these tools begin to be used outside the geeky echo chamber?

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