Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Themes

Posts with a marketing theme

Got ourselves a walking, talking … living doll

We just bought 10% of Stowe’s t-shirt ad space for the rest of 2006 – neat!

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There are no shortcuts

Seth Godin bemoans marketing’s obsession with shortcuts and failure to engage people in something meaningful

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