Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Themes

Posts with a persona theme

An intro to personas

Personas are normally used during the design process to think about user needs, but they also have an ongoing role in content and network development

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Intro to the use of Personas in user experience design

guide to using personas to provide a clear target for UX design, especially for information-rich sites

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