Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Themes

Posts with a social media strategy theme

Design strategy for the changing web

Co-authored with Davide Casali We create social tools and systems that work for users, so-called situated software that feels native to a particular context. Social software solutions informed by case studies and driven by a constant focus on the user experience. In a world of rapid technological advancement, we must acknowledge that our interaction with… read full post

Categories Future Trends, Media and Publishing, Mobile, Platforms Tags , , , , ,

From traditional business to social business

When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, it is not their fault. With a traditional… read full post

Categories Corporate, Enterprise, Workforce Collaboration Tags , , , ,