Patient Opinion is a website that enables people to share and rate their experiences of receiving treatment on the NHS. It is backed by the Department of Health and led by Dr Paul Hodgkin, an experienced GP and social entrepreneur.
As a start-up, Patient Opinion sought to address communication gaps between carers and patients in the health care system, with the ultimate aim of improving NHS health care provision. The NHS already had a number of reporting and rating systems in place but this formal ‘performance’ data seldom recorded the real experience of patients and carers.
Headshift built Patient Opinion from scratch. The main interface aggregates the latest country-wide opinions alongside blogs, reader commenting and feed aggregation. The challenge for Headshift was to ensure the system was easy to use for a broad range of web users.
While the NHS was expecting Patient Opinion to generate a large number of complaints, the majority of patient stories are positive – with many taking the time to say ‘thank you’ to the staff.
Patient Opinion has received extensive and positive coverage in both mainstream and specialist media. It was a ‘highly commended’ finalist in the New Statesman New Media Awards 2006 and, more recently, featured as the only European contender among 10 finalists in an international competition looking for disruptive innovations in health care.