Aimed at web users over fifty, the ACE community and social networking site is a place to make friends, share photos, stories and memories.

Meeting the needs of those over fifty
Headshift developed this community and social networking platform for ACE converging and transforming pre-existing online offerings, such as Discussion Forum, Chat, Time Capsule, Podcasts and Blogging functionality, into a single ‘user community’ section of the ACE website.

Age Concern is one of Britain’s biggest charity dedicated to elderly people. It needed a lightweight and highly accessible and usable community site that could help elderly people get in touch with each other and share stories, memories and photos safely and easily.

A custom built platform
Following a dedicated consulting piece addressing the challenges regarding usability and accessibility, a people-centred user interface design process and a prototype that was tested with end users, the site was entirely custom built. This ensured that the specific needs of the user groups over fifty were fully met.

Connecting people through interest groups
The ACE community provides a great online meeting place. Experience, memories, photos and information on a range of relevant topics, including events, can be provided and shared. People can engage in conversations with each other in a conducive environment. Moreover, the site is a place for any topical conversations in groups of interest, such as gardening or health-related issues. Local ACE groups can stay in touch easily. The site benefits from ease of access, use and engagement.